Postcards are the fastest, easiest, most economical way to increase sales and profits without spending an extra dime on sales and advertising.
Think of the advantages:
Postcards are cheap to print, and cheap to mail.
Postcards are eye-catching.
Postcards don't need to be opened. No more trying to write envelope copy to get your
prospects and customers to see what's inside.
Postcards are 'guerrilla marketing' at its finest - they target your customers one-by-one instead of mass advertising.
Our #1 All-Time Postcard Marketing Tip is this:
ALWAYS ALWAYS ALWAYS use postcards with full color design on BOTH sides. 83% of people read their mail the way the Post Office delivers it: with the address facing up. Thus, if you don’t have color on the back, you’re missing the opportunity to really grab the attention of your prospects with a colorful headline.
Postcards are associated with happy memories - we all like getting postcards from friends
and family on holidays.
Postcards are an overlooked marketing secret. And they can boost your business, no matter what kind of business you're in.
Offline or online, you can grow your client base and make your sales explode. Even on a shoestring budget.